nwest
04-13-2008, 02:06 PM
Lexington rates No. 1
Lexington rates as the top market for college basketball, according to The Media Audit.
Its 2007 National Report says that 65.7 percent of adults in Lexington follow college basketball. Among all U.S. adults, 35.8 percent follow college basketball. Lexington was also ranked as the top market in 2006.
Among the top 10 markets were:
Raleigh-Durham, N.C., which ranked second in the survey with 61.8 percent of adults who follow college basketball.
The rest of the top 10 were Louisville, (60.8 percent), Tucson, Ariz. (58.5), Columbus, Ohio (56.5), Cincinnati (55), Columbia-Jefferson City, Mo. (53.6), Eugene-Springfield, Ore. (52.9), Syracuse, N.Y. (52.9), and Columbia, S.C. (52.4).
Rounding out the top 20 markets are Memphis (51.4), followed by Madison, Wis. (48.8), Charlotte, N.C. (48.1), Indianapolis (48), Little Rock, Ark. (47.6), Greensboro, N.C. (47.5), Dayton, Ohio (47.5), Spokane, Wash. (47.3), Kansas City, Mo.(47.1), and Grand Rapids, Mich. (46.5).
Other findings from The Media Audit, which surveyed 91 markets, include:
Of those who follow college basketball, 60 percent are male.
College basketball fans have an average household income of $74,264.
http://www.kentucky.com/284/story/374955.html
Lexington rates as the top market for college basketball, according to The Media Audit.
Its 2007 National Report says that 65.7 percent of adults in Lexington follow college basketball. Among all U.S. adults, 35.8 percent follow college basketball. Lexington was also ranked as the top market in 2006.
Among the top 10 markets were:
Raleigh-Durham, N.C., which ranked second in the survey with 61.8 percent of adults who follow college basketball.
The rest of the top 10 were Louisville, (60.8 percent), Tucson, Ariz. (58.5), Columbus, Ohio (56.5), Cincinnati (55), Columbia-Jefferson City, Mo. (53.6), Eugene-Springfield, Ore. (52.9), Syracuse, N.Y. (52.9), and Columbia, S.C. (52.4).
Rounding out the top 20 markets are Memphis (51.4), followed by Madison, Wis. (48.8), Charlotte, N.C. (48.1), Indianapolis (48), Little Rock, Ark. (47.6), Greensboro, N.C. (47.5), Dayton, Ohio (47.5), Spokane, Wash. (47.3), Kansas City, Mo.(47.1), and Grand Rapids, Mich. (46.5).
Other findings from The Media Audit, which surveyed 91 markets, include:
Of those who follow college basketball, 60 percent are male.
College basketball fans have an average household income of $74,264.
http://www.kentucky.com/284/story/374955.html